We collected real stories of patients and how they described Bronson Positivity. This one was about a lost blankie.

A collection of all things SYP (Share Your Positivity). Inlcudes patient, family and employee Positivity stories.

We used the place people were already sharing their stories — Facebook — to acquire even more stories.

A series of SYP web videos was used on the microsite, social media channels and even movie theatres. Each was from a patient POV, with their physicians/surgeons insight as well.

A series of SYP web videos was used on the microsite, social media channels and even movie theatres. Each was from a patient POV, with their physicians/surgeons insight as well.

The best place to connect with patient stories is right in the hospitals and clinics, so we gave patients this piece on discharge to kickstart their SYP submissions.