120 Years of Can
Gillette Children’s Specialty Healthcare celebrates 120 years by focusing on what their patients can achieve.
120 years of helping kids with disabilities turn can't into can
Gillette Children’s Specialty Healthcare recently celebrated its 120th year — an impressive milestone for the first hospital in the United States to serve kids with disabilities. Gillette has always focused on helping those with complex conditions embrace their abilities. Periscope ran with that idea and developed the “120 Years of Can” campaign, highlighting local patients and families who, with Gillette’s help, have discovered what they can achieve. A secondary goal to the celebration was acquisition of new donors, which was achieved primarily through target display and supported throughout all media.
Broadcast :30 spots and long-form video stories:
Airport and skyway out-of-home:
Activation at the Minnesota Twins' Target Field:
“120 Years of Can with the Twins at Target Field — To put a spotlight in what kids with disabilities can do, we partnered with the Minnesota Twins and star Joe Mauer for a fun sponsorship weekend that drew more than 110,000 people. The family event featured a batting cage, prizes and more, and also included in-stadium promotions, a Jumbotron video, social activations, and, of course, an honorary Gillette child featured each day.”
Jackson and the other kids of Gillette Children's show MLB fans what they can do.
A look at the Minnesota Twins + Gillette's 120th celebration at Target Field
