Bronson Positivity

Positivity is what drives Bronson's hospitals and clinics to do the best for their patients and the community. It is more than a positive attitude, it is what they DO that embodies Positivity every day.

Bronson Positivity

Bronson is Southwest Michigan's healthcare leader. They possess a quality we indentified as Positivity. More than just a smiley face attitude, it is what drives them to make decisions for the future of the region, as well as the patients they serve today. When we started this campaign, no one knew that "positivity" was a word. But it embodies what they do, and it quickly caught on. Positivity is embraced not only within the walls of Bronson, but in the community as well.

Featured

Positivity launch ad

Positivity cancer care

Positivity rehabilitation

Positivity minimally-invasive surgery

Positivity cardiac care

Photo-reactive billboard

Why It Matters :60

Share Your Positivity (SYP) — letting the patients tell their Positivity stories

Bronson Share Your Positivity (SYP) — Patient Stories

SYP print

We collected real stories of patients and how they described Bronson Positivity. This one was about a lost blankie.

SYP site

A collection of all things SYP (Share Your Positivity). Inlcudes patient, family and employee Positivity stories.

SYP acquisition

We used the place people were already sharing their stories — Facebook — to acquire even more stories.

SYP video series

A series of SYP web videos was used on the microsite, social media channels and even movie theatres. Each was from a patient POV, with their physicians/surgeons insight as well.

SYP video series

A series of SYP web videos was used on the microsite, social media channels and even movie theatres. Each was from a patient POV, with their physicians/surgeons insight as well.

SYP in-hospital materials

The best place to connect with patient stories is right in the hospitals and clinics, so we gave patients this piece on discharge to kickstart their SYP submissions.

SYP video series — in the patient's words

Ben's story

Joe — cardiac care