Moving Forward
Gillette is a children's hospital for conditions such as epilepsy, cerebral palsy and traumatic brain injury. For these children who will have life-long disabilities and treatments, the goal is not a cure, but rather to continually move their progress forward.
Moving Forward >
For families of children with disabilities, milestones are measured differently. At Gillette Children's, they celebrate all the "little big" moments along the way and focus on moving goals forward — whether that means walking, crawling, holding a spoon, or getting a new wheelchair.
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Moving Forward > launch campaign
We introduced Moving Forward to the internal and external communities by showing our kids stepping (and wheeling) right off the page — a physical embodiment of moving forward.
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